In a great interview on Climatebiz.com Joel Makower interviews Auden Schendler author of a new book “Getting Green Done”
Schendler speaks about the innumerable and often innance challenges we face getting businesses to agree to embrace eco-solutions in their behaviors. The will to change is difficult to engender and Schendler is emphatic that we have to do all we can to innovate on our own initiative, within our own organizations. However, he argues, there must be equally strong motivation for outside consultants in the eco-solutions industry for us to move at a competitive business pace, let alone meet the challenges of climate change.
Two things in this interview struck me most:
First he does a great job of emphasizing–by omission–the opportunity for new businesses with competitive eco-practices to challenge traditional ones with competitive environmental practices. The competitive business strategy takeaway is that it’s about diversifying the opportunities these guerrilla eco-warriors have to take risks by reducing the consequences and encouraging sucesses. At a macro-level, it’s evident that we must provide places for future guerrilla eco-warriors learn the goodness of the cause and the tactics for identifying appropriate methods.
Secondly, Schendler also makes an interesting, and not-uncontroversial point about climate change when prompted by Makower:
I think climate change is a proxy for business, for government, for religious belief, for parenthood. It’s everything. It’s the everything problem.
I have trouble agreeing with this logic. While it’s self-evidently true, I worry that it beguiles us into believing that climate change is the only measure of a sustainable human existance. This seems to create a harmful understanding among those who don’t have a good grasp of the deeper integration of climate change with the rest of our systems like Schendler does. Furthermore, when he makes statements like this “This is your acid test: Are they talking about climate change or not? If they’re not, they’re not working on environmental issues.” He actually perpetuates the misunderstanding of those who think about climate change solutions only in terms of carbon emission. Carbon, which, while so important to climate change, is only an indicator of the dramatic imbalance our world is witnessing as a result of many many more unsustainable practices than simply carbon consumption.
Solving climate change will, as Schendler points out after further prompting, require much more than just an enhanced carbon focus. This reality needs to be better integrated with our climate change meme as an urgent and necessary update to make sure people understand that solving climate change requires becoming more sustainable at every level. But the first step is to thank Mackower and Schendler for helping us get there.

I’ll begin with one of the most exciting stories I’ve read recently, “